Yahoo! Europa redovisar resultatet och trafiken för kvartal 1 2000.

The figures are released with today's financial results for Yahoo! Inc which reported net revenues totaling $228,384,000 for the first quarter ended March 31, 2000. Yahoo! Inc's non-U.S. operations, not including Yahoo! Japan, represented 14 percent of total consolidated revenues during the first quarter.

Yahoo! Europe Q1 Highlights

• Yahoo! Europe's net revenues for the first quarter ended March 31, 2000 were $22,151,000
• Yahoo! Europe's traffic grew to more than 940 million page views during the month of March 2000 on the Yahoo! Europe network(1)
• Yahoo! Europe launched WAP services in UK & Ireland, France, Germany, Italy and Spain

"Our first quarter results reflect Yahoo! Europe's leadership position and our commitment to provide users with compelling and locally relevant media, communications, and commerce services. We continue to prioritise our Yahoo! Everywhere strategy which delivers Yahoo! services formatted for both fixed and wireless connections via PCs, mobile telephones, personal digital devices and digital TVs connected to the Web."

INDUSTRY OVERVIEW

The European Internet market place continues to grow at a rapid pace. In 1999, European Internet usage almost doubled from 41 million users to 81 million(2). The year 2000 is expected to witness a similar growth rate with 119 million Internet users forecast for the end of the year, included approximately 87 million(3) users in the eight European countries in which Yahoo! has a presence. The year is also expected to witness the escalation of the trend towards alternative methods of Internet access, with the widespread introduction of WAP (Wireless Application Protocol) enabled mobile phones and personal digital devices. Whilst the number of mobile phone subscribers during 2000 is expected to rise by 20 percent to 159,515,000, the number of regular mobile Internet users is projected to increase from 48,000 at the end of 1999 to 5,978,000 at the end of 2000(4).

(1) Yahoo! internal research data (2) IDC, Internet Usage & Commerce in Western Europe 1998-2003, Feb 2000 (3) IDC, Internet Usage & Commerce in Western Europe 1998-2003, Feb 2000 (4) Forrester Research, Europe's mobile internet opens up, December 1999

OPERATIONAL REVIEW

Distribution & Internet Access

As part of its Yahoo! Everywhere initiative, Yahoo! Europe introduced its WAP services in the UK & Ireland, France, Germany, Italy and Spain. In addition, each country launched Yahoo! Mobile, a dedicated site, informing users on how to access Yahoo! WAP services. It includes a HTML WAP browser simulator and a directory of WAP-enabled sites in each country.

Yahoo! Europe also continued to forge relationships with both leading wireless networks and leading device manufacturers across Europe. During the quarter, Yahoo! teamed up with several companies:

• Siemens - Yahoo! was appointed as official WAP content provider for Siemens. This represented Yahoo!'s first agreement with a mobile phone manufacturer in Europe and Asia. The agreement includes a co-branded advertising programme.
• Radiolinja - Yahoo! is providing WAP content for Radiolinja, a leading Finnish network operator.
• Telenor - It was announced today that Yahoo! will provide Yahoo! Messenger to users of the Telenor mobile telephony network. Telenor is the leading telecommunications provider in Norway. Yahoo! Messenger allows users to send instant messages to online friends and can be sent to anyone who is a Yahoo! registered member. This means that users will be able to exchange messages from mobile to mobile, mobile to PC, mobile to Mac, and visa versa. Both WAP-enabled phones and phones supporting SIM Tool Kits will be able to run Yahoo! Messenger on the Telenor network.

During the quarter, Yahoo! Europe enhanced its commerce, communications and media offerings. Highlights include the following:

In finance, Yahoo! UK & Ireland introduced two new personal finance sites - the Mortgage & Loan Centre and Savings Centre in conjunction with moneyeXtra.com. Both Yahoo! UK & Ireland and Yahoo! Germany added insurance quotation services with Cox Insurance and Aspect On-Line and tax centres were added to the French and German sites in conjunction with patrimoine.com and buhl.de.

Yahoo! Shopping, which launched in the UK, Germany and France during the fourth quarter 1999 continued to grow, adding several high-profile merchants including Waterstones and Thorntons in the UK, Sagem in France and Brinkmann, Thomas Crown and Rossmann in Germany, to its expanding portfolio.

Yahoo! Classifieds, continued to expand its range of products and providers, with more than 600,000 individual items on offer across the Yahoo! Europe local sites during the first quarter.

Yahoo! Greetings (electronic greetings cards) was introduced in the UK & Ireland, France, Germany, Italy and Spain and Yahoo! Chat was added to the France, Germany, Italy and Spain sites. In addition, Yahoo! Clubs was launched on Yahoo! UK & Ireland, allowing people to create their own personal Web communities and interact with anyone who shares a similar interest.

Merchant and Advertiser Services

Yahoo! Europe continued to attract new, high-profile advertisers to its sites. New advertisers include Jaguar, Johnson Fry, BASF, Shell, Mercedes Benz, Nivea, Iberia, Heineken, Seat Pagine Gialle, Caixa Bank and Netdoktor. New e-commerce merchants include Petmad.com, handy.de, Share.com, Les Echos and Tradizioni Italiane.

During the quarter, Yahoo! also signed a pan-European sponsorship agreement with Ford to sponsor the UEFA Champions League coverage on Yahoo! Sport.

-Ends

About Yahoo!
Yahoo! Europe provides commerce, communication and media services throughout Europe to meet the needs of local consumers. Yahoo! Europe is comprised of the Yahoo! sites for the UK & Ireland (www.yahoo.co.uk), France (www.yahoo.fr), Germany (www.yahoo.de), Italy (www.yahoo.it), Spain (www.yahoo.es), Sweden (www.yahoo.se), Norway (www.yahoo.no) and Denmark (www.yahoo.dk). The Yahoo! offices in London, Paris, Munich, Milan, Madrid, Stockholm and Copenhagen are staffed by local nationals and Yahoo! Europe is headquartered in central London.

Yahoo! Europe is part of Yahoo! Inc., a global Internet communications, commerce and media company that offers a comprehensive branded network of services to more than 145 million unique individuals each month worldwide. As the first online navigational guide to the Web, www.yahoo.com is the leading guide in terms of traffic, advertising, household and business user reach, and is one of the most recognized brands associated with the Internet. The company also provides online business services designed to enhance the Web presence of Yahoo!'s clients, including audio and video streaming, store hosting and management, and Web site tools and services. The company's global Web network includes 22 local World properties outside the United States. Yahoo! has offices in Europe, the Asia Pacific, Latin America, Canada and the United States, and is headquartered in Santa Clara, Calif.

Media Contacts:
Yahoo! Europe

Sue Jackson Tel: ++ 20 7 368 3876  suej@uk.yahoo-inc.com

Alison Fennah Tel: ++ 20 7 368 3848  alison@uk.yahoo-inc.com

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