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Get Your Yahoo! EverywhereYahoo! Teams up with D2 Mannesman Mobilfunk to Make Yahoo! Services Available to German Mobile Phone Users London/Munich - 7th July 1999
Yahoo! Europe today announced that Yahoo! Germany, www.yahoo.de,
and Mannesman Mobilfunk
GmbH (D2), Germany's largest mobile communications service provider, have joined forces
to deliver Internet services to D2 users. Subscribers with a WAP-enabled mobile phone
will have quick and easy on-screen access to Yahoo! Germany's Web programming wherever
they are. The Yahoo!® services are provided free-of-charge to D2's seven million mobile
telephony subscriber base - users simply pay for a call. This agreement marks the first
of Yahoo! Europe's local ventures onto new delivery platforms outside of PCs.
As a first stage in the development of services, Yahoo! Germany will offer the following services
in WML (Wireless Markup Language) - Yahoo! Mail, Yahoo! News, Yahoo! Finance, Yahoo! Sports and
Yahoo! Weather. By using My Yahoo!, Yahoo!'s personalisation service, information will be
customisable to individual preferences so that personally relevant information is delivered
to the phone.
The Yahoo! services will be demonstrated for the first time at the end of August at the
Internationale Funkausstellung (IFA) in Berlin, Germany´s biggest consumer-show on the latest
development in telecommunication and electronic media . Yahoo! and D2 will be co-operating
on further co-branded marketing activities as part of the agreement.
Fabiola Arredondo, managing director of Yahoo! Europe said: "Yahoo! continues to expand its Yahoo!
Everywhere™ strategy of distributing Yahoo! services through a range of PC, access, device and
communication providers. We're delighted to work with D2 to help users access relevant information
and connect with others around the world without being tied to a home or office PC."
Friedrich P. Joussen, CEO Marketing at Mannesmann Mobilfunk explained the D2 strategy: "Through
our new D2-WAP service, we are giving mobile access to the Internet. With this agreement, we are
moving forward on our aim to provide users with broad and qualified content as well as personalised
services such as e-mail. We always seek to team up with well-known and able companies, and are glad
to have Yahoo!, the leading Internet-brand, aboard."
Last month Yahoo! Inc. acquired Online Anywhere, a leading provider of Web-delivery solutions for
non-PC devices. Online Anywhere's technology enables Yahoo!'s content and services to be easily
delivered to a wide array of non-PC devices, including TV-based Internet appliances, personal
digital assistants (PDAs), pagers and digital mobile phones.
Yahoo! Inc also recently announced agreements with service providers Sprint PCS, the USA's largest
PCS mobile phone provider, and PageNet, a leader in wireless messaging and information.
About WAP
Wap is an open global standard for communication between a mobile handset and the Internet or other computer applications. WAP-based technology enables the design of advanced, interactive and real-time mobile services, such as mobile banking or Internet-based news services, which can be used in digital mobile phones or other mobile devices. For more information about WAP, see www.wapforum.com.
About Yahoo! Europe
Yahoo! Europe comprises local Yahoo! sites for the UK & Ireland, France,
Germany, Italy, Spain, Sweden, Norway and Denmark. Each site offers local
language information and e-commerce services dedicated to meeting the needs of
local consumers. The Yahoo! offices in London, Paris, Munich, Milan, Madrid,
Stockholm and Copenhagen are staffed by local nationals and Yahoo! Europe is headquartered in central London.
About Yahoo!
Yahoo! Sweden, (http://www.yahoo.se) is part of the Yahoo! global network. At Yahoo! Sweden, users
will find Swedish Web sites listed first by category, with full access to relevant worldwide sites
appearing next. Yahoo! Inc. is a global Internet media company that offers a branded network of
comprehensive information, communication and shopping services to millions of users worldwide.
As the first online navigational guide to the Web, www.yahoo.com is the leading guide in terms
of traffic, advertising, household and business user reach, and is one of the most recognized
brands associated with the Internet. The company's global Web network includes 19 world
properties. Yahoo! has offices in Europe, the Asia Pacific, South America, Canada and the
United States, and is headquartered in Santa Clara, Calif.
Yahoo!, Yahoo! Everywhere and the Yahoo! logo are trademarks or registered trademarks of Yahoo! Inc. All other names are trademarks and/or registered trademarks of their respective owners.
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